I was in a discussion last weekend about mission statements and what makes a good mission statement. There were two elements that we discussed that made a lot of sense to me.
1) It needs to be hard
2) The fewer words the better
As examples we discussed Kawasaki’s mission statement “Beat Yamaha.” It’s a difficult motto to achieve and its short.
President John F. Kennedy’s mission statement “Go to the moon.” Again, not easy and yet brief.
My mission statement might be a combination like, 'Beat Kirk to the moon." LOL.
It won't be easy, but it is concise.
Actually, in my writing I try to avoid the competitiveness that can easily creep in especially when I haven't yet achieved 'Inker of the Week' status. Grrr. All competitiveness aside, I think my writing mission would be, “Create a better world.”
Somehow, some way as I write I want to remember the reason I started writing in the first place.
So what's your mission statement?