I watched the Grammy Awards this week and one of my favorite things is the reliable train wreck known as the Red Carpet arrival interviews. So I'm kicked back with the hubby watching performers take turns being asked scintillating questions like "Who are you wearing?" and "How do you feel about being nominated?" when there is a sudden commotion around the arrival of Lady Gaga, who chose to arrive encased in a giant plastic egg being carried Cleopatra-style by four scantily clad gentlemen.
Things took an even more bizarre turn when the entourage stopped to be interviewed by the unavoidable Ryan Seacrest of E! News and it was explained by Gaga's "supermodel nurse" and her "creative director" that Gaga was in a "creative embryonic stage and won't be born until her performance this evening."
My first reaction was that Gaga was trying wayyy too hard to be eccentric. I wanted to yell "That's too much!" like contestants on that old Price is Right game were made to do. But the more I thought about it, and later when I saw all the news coverage she got for doing it, I decided it was marketing genius. She definitely got the most attention of anyone on the red carpet and promoted the heck out of her new single (titled Born This Way, hence the whole egg concept).
I recently read that as soon as you start working on a first draft of a novel, you become a business owner (if you intend to ever make money off of your writing). So, I've decided that since my novel is called Funeral Procession, when it is finished I am going to buy an old hearse, paint it hot pink, put the title and a web address on the back and drive up book sales.