Friday, July 31, 2009
Huge Print Runs
I read this interesting article a week ago from a blog I follow, Editorial Ass. It talks about how big publishers will inflate their print runs on a book in order to sell more books in bookstores and to increase their chances with the best-seller lists. Even after having this explained to me many years ago by my boss and publisher in Boston, I still can't make much sense about it. Seems like a waste and a passing of the buck to me. But then I work for a publisher that is very conservative on print runs and that plans to sell through to customers in every print run, rarely going to clearance tactics to get rid of inventory. I guess the word I would use to describe this large-publisher print run theory is bloated.